Driven by a passion to excite, entertain and create new experiences for consumers, Bice is a branding strategist whose vision has revolutionized premier brands across entertainment, sports and fashion.
Bice built his career in theatrical marketing as Art Director for Warner Bros. Pictures, the corporate branding agency, The Arterie and fashion house Rock & Republic
Under Bice’s direction, Rock Racing’s flamboyant branding campaign sent shockwaves across the cycling world and ignited a wave of global media attention the sport had never seen.
Through Rock Racing, Bice was also introduced to the beverage industry as a co founder for a healthy energy drink alternative, +RED Elixir. The drink brand is pushing the boundaries of packaging, flavor and formulation design to new standards.
After 14 years of industry immersion, Bice expands far beyond design to encompass production management, marketing strategy and brand development. As a designer, marketer and product innovator, he employs the same cutting edge approach that has defined his career – transforming consumer experiences and compelling them to try something new.
